CHCC reshapes the global luxury spirits landscape through strategic exclusivity and market innovation. As trusted partners to world-renowned brands, we expand their presence into new territories while preserving heritage and amplifying brand storytelling. Every bottle we carry is a testament to craftsmanship, culture, and elevated lifestyle.
GLOBAL LIQUOR DISTRIBUTION
Curating culture with vision and strategic insight
With unmatched expertise and a commitment to exclusivity, CHCC leads the global distribution of premium spirits. We represent some of the world’s most iconic and limited-edition liquor brands, bridging cultures through craftsmanship, prestige, and innovation.
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Exclusive Brand Representation
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Cross-Border Distribution Strategy
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Regional Market Development (Asia, North America)
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Heritage-Driven Marketing & Brand Positioning
Pioneering Growth in the Global Luxury Liquor Market
Since 2015, CHCC has served as the exclusive distributor of Armand de Brignac in China, achieving a landmark 100x increase in sales and redefining the positioning of luxury champagne in the region. For over 15 years, CHCC has also partnered with Mitsukura Corporation in Japan, holding equity and jointly managing the exclusive distribution of Tsingtao Beer, helping build its long-term brand presence in the Japanese market. In 2024, CHCC became the exclusive distributor of Clase Azul in China, further expanding its ultra-premium spirits portfolio across Asia. Meanwhile, in Canada, CHCC holds the exclusive rights to Kirinzan Sake, a 150-year-old Japanese brewery, successfully positioning it in high-end dining and retail channels.
Today, CHCC continues to lead the global beverage industry through deep partnerships with iconic brands like Kummerling, blending heritage, craftsmanship, and bold market strategy into every bottle.
CHCC has distributed more than 15 million bottles of premium spirits worldwide, powered by our trusted and strategic global distribution network.
Annual Growth Rate in Core Markets
Client Loyalty in Retail & Hospitality Channels
Sell-Through Rate of Flagship Brands
Creating Iconic Experiences with Heritage Spirits and Global Strategy
Let’s Start a Conversation
Whether you’re seeking a strategic partner, global distribution, or cultural insight, CHCC is here to collaborate. Reach out — we look forward to connecting.